Decentralized Advertising Based on the KIIWE Graph

  • Building a Vast KIIWE Graph: With the widespread adoption of the protocol, a large fandom graph will be formed, based on the fan behavior data on the blockchain.

  • Enhancing the Effectiveness of Brand Decisions: Brands can more wisely choose which KOLs to collaborate with for effective product promotion using this graph.

  • Innovative Use of Brand Promotion Funds: Brands can allocate promotion funds to sponsor the tokenization of creators' works (tokenising creations). This not only supports creators but also creates opportunities for brands to interact with fans.

  • Incentivizing Fan Participation: Fans participating in token activities can receive additional rewards, increasing their motivation to participate and strengthening the connection between brands and consumers.

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